I'm from Madrid and was an art history major in college, so there's obviously a lot I could say about Velazquez.
It's probably a good thing that the submission form capped the entry description at 200 characters:
Velazquez’s ‘Las Meninas’ has inspired countless tributes—a meme spanning centuries, if you will. With its intrusive upload button, this version urges you to do the same. Wisdom builds on past feats, but creativity fills in the blanks.
I'll admit that photoshopping one of Spain's national treasures felt sacrilegious.
From AdvertisingAge's Instagram account
The finalist designs were displayed on billboards at the Cannes Lions Festival.