Gil, Changing
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Creative Art Works

This total rebrand was completed as part of a long-term partnership between Lippincott and Creative Art Works.

In the beginning

In the beginning

CAW—originally, Creative Arts Workshops for Kids—is a non-profit organization that empowers underserved youth in Upper Manhattan with arts programming, encouraging them to develop the personal and professional skills that can help shape their futures for the better. 

A new name, a new look

A new name, a new look

As part of this rebrand, we developed a new name that felt more active and optimistic: Creative Art Works. 

 Inspired by the diversity of the Creative Art Works community and the larger cultural backdrop of New York City, the new logo is comprised of icons that help illustrate each word in the name.   Row by row, they depict the many inspirations, tools, and outcomes of creativity.

Inspired by the diversity of the Creative Art Works community and the larger cultural backdrop of New York City, the new logo is comprised of icons that help illustrate each word in the name. 

Row by row, they depict the many inspirations, tools, and outcomes of creativity.

The story behind the logo

We created this short animation to introduce the new logo at their 2014 benefit event.

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