Direction A: See the big picture — and the details
This direction was inspired by diamond shapes and typographic forms that reference Arabic calligraphy, the color green (culturally significant and a reference to technology), and satellite images of the Gulf.
Direction B: Discover what's out there
Black bars are traditionally used to redact, but here, they are used to reveal. This direction also aims to reveal its own structure, just as Gulfsight reveals the structure of businesses in the Gulf. Lastly, it uses a supporting palette inspired by the striking colors of the Gulf — its skies, deserts, and metropolitan oases.