Like me: Our bond with brands
The exhibition aimed to explore the push and pull between people and brands of all kinds — whether they are tied to big corporations, abstract ideas, celebrities, or ourselves.
We knew we wanted to feature a sculptural element that would feel both human and foreign. I recommended artist Michael Murphy, who graciously created this bespoke piece for the exhibition.
We experimented with pieces that felt tightly controlled — how brands may want to be seen — and contrasted them with ones that felt interactive and even unruly — a reflection of how brands can be subverted.