Gil, Changing
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Quintiles

Proposed visual system for Quintiles, a leading CRO that has helped to develop or commercialize all of the top 50 best selling drugs. 

 This system was meant to play off the idea of an X and Y axis that a caret—a nod to their old system—could slide along to point to relevant content. 

This system was meant to play off the idea of an X and Y axis that a caret—a nod to their old system—could slide along to point to relevant content. 

 This horizontal stripe alluded to the continuum of services Quintiles provides (horizontally) as well as the depth of their expertise (by being able to expand vertically).

This horizontal stripe alluded to the continuum of services Quintiles provides (horizontally) as well as the depth of their expertise (by being able to expand vertically).

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