In the beginning
In 2003, Shutterstock started out as one man's personal photo collection—created in response to the realization that stock photography at the time was hard to buy but increasingly crucial in an image-driven world.
By 2012, it had become a real competitor to the established players, selling about two images each second to customers who subscribe at only $249 a month. Shutterstock was ready for a new positioning, visual system, and an IPO down the line.
That year, Lippincott created a new, flexible logo and visual system design that celebrated Shutterstock as a tool of empowerment for both buyers and sellers of stock photography.